Markmi
Exhibitors
Information
Markmi: AI-Driven Markdown Optimization for Fashion Retail
Markmi is the markdown optimization assistant for fashion retailers, helping merchandising teams make faster, confident, and more profitable pricing decisions. It replaces outdated spreadsheets with a fashion-specific workflow that combines industry expertise with the latest in AI.
Why Markmi?
Fashion retail faces margin pressure, shifting demand, and unpredictable sell-through rates. Traditional markdown methods using spreadsheets or intuition often lead to missed revenue or margin loss. By automating complex markdown planning, Markmi frees teams to focus on weighing trade-offs and choosing optimal scenarios.
How It Works
Markmi's AI analyzes sales, stock levels, and market trends to generate optimal markdown suggestions. Retailers customize strategies to match pricing rules, category preferences, or regional constraints. Scenario planning simulates markdown impacts before execution.
Proven Results
Trusted by European fashion retailers including C&A, G-Star, Zizzi, Torfs, and OFM, retailers typically experience a margin improvement of 3% to 7% and an 80% to 95% reduction in workload.
"Markdowns are one of the biggest cost lines in a fashion retailer's profit and loss statement. Markmi has significantly reduced this cost for us." — Markus KRENN, C&A's Head of Commercial Planning Europe