Quid

Who We Are:

Quid delivers AI-powered consumer and market intelligence to inform the business strategies of some of the world’s most recognizable brands. Whether it is stocking trending items or adjusting product offerings to capitalize on a viral moment, Quid helps organizations understand the story behind trends, enabling them to make decisions that will have a tangible impact on their business.

Founded in San Francisco in 2010, our goal has always been to make complex data understandable and provide actionable insights that help businesses decode cultural and social dynamics, allowing them to better understand their customers, and anticipate issues before they happen.

Since launching 15 years ago, Quid has grown to become a 200-person strong business with a global presence.

What We Do:

Quid is focused on delivering outcomes across a broad range of industries, from generating incremental revenue for commerce brands by highlighting emerging trends, to successfully bringing new drugs to market for pharmaceutical companies. We combine our proprietary AI tools, custom models, and teams of internal subject matter experts to extract actionable insights from more than 2 petabytes of consumer and market data, all working in concert to make strategic recommendations to achieve customers’ goals.